Tunisia is on the brink of achieving a record-breaking olive oil harvest in 2025, with projections estimating production between 400,000 and 500,000 tons. This significant increase positions Tunisia as the second-largest olive oil producer globally, trailing only Spain.
Record Production Amid Global Shortage
The anticipated yield marks a substantial recovery from the previous season’s 340,000 tons. This surge is attributed to favorable weather conditions and improved agricultural practices. The global olive oil market is experiencing a shortage, with total production expected to fall to 2.7 million tons, while consumption exceeds 3 million tons. Tunisia’s increased production places it in a strategic position to meet international demand.
Economic Significance
Olive oil is a cornerstone of Tunisia’s agricultural sector, contributing over 40% to agricultural revenues. The industry plays a vital role in the national economy, providing employment and supporting rural development. The expected harvest is set to bolster Tunisia’s export capabilities, with a focus on increasing the share of bottled olive oil exports, which currently account for only 10% of total exports.
Challenges and Strategic Considerations
Despite the promising outlook, the sector faces challenges, including low export prices and the predominance of bulk oil exports. Agricultural policy expert Fawzi Zayani highlighted that nearly 60% of Tunisia’s olive oil is exported to Europe in bulk, allowing foreign competitors to repackage and sell it under their own brands. He emphasized the need for a national strategy to diversify markets, ensure fair pricing, and enhance the global image of Tunisian olive oil.
President Kaïs Saied has acknowledged these issues and is advocating for reforms across all phases of olive oil production, from farming to processing and trade. The government is also promoting the export of bottled olive oil to increase revenue and improve the sector’s competitiveness.
Global Recognition and Future Prospects
Tunisia’s olive oil has garnered international acclaim for its quality, winning numerous awards in global competitions. As the country prepares for the 2025 harvest, there is optimism that the increased production will not only meet domestic needs but also strengthen Tunisia’s position in the global olive oil market.
The upcoming harvest presents an opportunity for Tunisia to transform its productive success into a sustainable commercial victory, enhancing the global reputation of its olive oil industry.
