Threads, dubbed as Twitter’s most friendly competitor, was finally launched. Created by Meta, the text-based conversation app lets people compose and share messages in real-time. However, it has some different features than what Twitter offers.
In his first reaction, Elon Musk responded to a tweet that claimed Meta’s new product is a copy of Twitter. However, there are some differences that could help Threads create its own identity.
Mark Zuckerberg, the CEO of Meta, believes there is a market for a Twitter-style social network for short posts that is technically stable and not subject to the whims of Elon Musk, who despite being one of the world’s wealthiest men spends a great deal of time engaging in social media disputes.
Threads is expected to have a similar feel to Twitter but is branded as “Instagram’s text-based conversation app”, with preview screenshots indicating that users will be able to use their existing Instagram login information, simplifying sign-up.
Twitter claims to have approximately 250 million global users, which is significantly fewer than the billions who use Facebook and Instagram, but it has long dominated the global news agenda.
However, the site has become problematic since Musk’s takeover. The Tesla chief executive spent the majority of 2022 attempting to back out of his $44 billion (£34.5 billion) bid to acquire the social network, ultimately concluding his debt-ridden acquisition of the social network in October.
Twitter Vs. Threads: Key Differences

- Meta confirmed that the character limit for Threads will be 500. In contrast, unverified Twitter users are limited to a maximum of 280 characters. Additionally, verified Instagram accounts can maintain their blue badges on Threads. Twitter, on the other hand, offers this feature for $8 per month. Additionally, the payment will assist subscribers in increasing their character limit to 25,000. Meta has not yet provided such an option.
- Threads will only be accessible to Instagram users. The app will provide the option to import bio information and followers from an existing Instagram profile when creating a profile. This will benefit Threads because it will provide access to Instagram’s large user base.
- Threads allows users to upload up to five-minute-long recordings. Users (including unverified ones) will be able to upload five-minute-long recordings. On Twitter, those without the coveted blue badge may submit videos up to two minutes and twenty seconds in length.
- Homepage differences between Threads and Twitter. The homepage of Twitter allows users to see trending topics and other topics that may be of interest. Currently, the only method to explore Threads content is to scroll through the home feed.
- Threads in ads-free. Threads has finally launched without advertisements. According to Bloomberg, this has been done to generate as much enthusiasm as possible for the product.
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