Tunisia is home of thousands of cafés. Well, a cafe is never more than a few feet away; and you are never more than a few hours from your next shot of Espresso or Cappuccino.
Now adding to it Starbucks, the long awaited US coffee giant that finally decided to open its first branch in the country the coming week with an ambitious plan to conquer the spiritual home of espresso.
The Tunisian market should already have room for both traditional cafés and Starbucks, as they target different consumers, says Olfa, a mother of three, following the Azur City mall opening in Southside Tunis.
Azur City, the newly launched shopping mall owned by the Mabrouk group, is to feature the first Tunisian outlets of retail giants H&M and Starbucks.
UPDATE: For unknown reasons, Starbucks did not open its doors in Azur City mall, unlike previously communicated by Tunisian officials.
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