• About Us
  • Readers Write
  • Our People
Carthage Magazine
  • Home
  • News
  • Food & Drinks
    • Taste Tunisia
  • People
    • Interviews
    • No Sugarcoating
    • Environment
  • Style & Travel
    • Attractions
    • Trip Planning
      • Travel Information
      • Hotels in Tunisia
      • Cost of Living
      • Tunisia’s Language
      • Tunisia’s Weather
      • Tunisia’s Currency
      • Tunisia’s Visa
    • Transport in Tunisia
      • Traveling Around
      • Local Transport
      • Flights to Tunisia
      • Ferries to Tunisia
      • Tunisia Overland
    • Things to Do
      • Leisure
  • Local History
    • Museums
    • Monuments
    • Heritage Sites
    • Historical Figures
  • Education
  • Tech & Startups
  • Editors’ Picks
Editors' PicksPeopleStyle & Travel

Tunisia: A New Tourism Experience?8 min read

By Contributing Editor July 27, 2021
Written by Contributing Editor July 27, 2021
Alternative tourism in Tunisia

Alternative tourism in Tunisia must be encouraged because it will offer diversity for the tourism industry and create self-sustainable ecosystems, especially in the country’s interior and non-coastal regions.

Written by: Nada Chniter.

Manal Berrached is a first generation American with Tunisian roots who decided to move back to Tunisia to make a change. Born and raised in the suburbs of  Washington D.C. and graduated in 2018 with a degree in Business Administration and Management she decided to pursue a career in international development.
From a young age Manal visited Tunisia every summer to visit her parents home country which is what strengthened her bond to Tunisia.

Manal Berrached
Manal Berrached.

Having traveled to almost 47 countries, her love for tourism started from a young age after receiving a US State Department scholarship to study abroad at the age of 16. Her experiences are what ultimately led her to go down the path of alternative and sustainable tourism.

After graduating she moved to Tunisia and began working on the ACEA (collaborative action for Handicraft exports) project with Family Health International 360 funded by the Department of State for 5.6 million dollars. The ultimate goal of the ACEA project is to increase the exportation of Tunisian artisanal handicrafts, to incorporate the local artisans of underdeveloped regions into touristic circuits and to encourage economic and social development for local businesses.

Unlike Tunisian youth who leave their country, she chose to return and work on ensuring the success of Tunisia’s future in these underdeveloped regions. For the past year, despite the Covid-19 pandemic, she devoted herself to working on a tourism project mainly focused on artisans in underprivileged and rural areas. She has been conducting field visits to the northwest to discover what these regions have to offer that aren’t being publicized by the Tunisian Ministry of Tourism. This is her opportunity to share what she has discovered.

Unnoticed Efforts?

Opposite to what the government is promoting, the Northwest and South of Tunisia hold treasures that, if valued enough, can benefit both the country, the locals and the tourists. As a matter of fact, many guest houses operate without state approval due to the strong competition coming from the hotels on the coast and the Ministry of Tourism’s outdated tourism strategy of mass-tourism packages targeted to eastern Europeans.

  • Alternative tourism in Tunisia

During her field visits, Manal found it crucial that we incorporate alternative tourism in Tunisia in the strategy since the experiences, historical landmarks and natural attractions are being overlooked. Through further investigation, this has become a major issue since government officials make it difficult for small business owners to make a living through a labyrinth of bureaucratic steps to get state approval.

Alternative and sustainable tourism must be encouraged because it will offer diversity for the tourism industry and create self-sustainable ecosystems, especially in Tunisia’s interior and non-coastal regions

Women’s Contribution

Artisans cooking a traditional Tunisian lunch with local products.

Manal and the ACEA project as a whole have made it her mission to empower rural women and integrate them into the economic system of the regions.

Women are becoming more aware of their potential as part of the economic growth of the region as several training programs and initiatives have been implemented by international non-profit organizations.

But how can this training be of use if not practiced in the real world?

That is why it is important to enhance the initiatives focused on alternative tourism in Tunisia because not only does it offer more options to tourists but also allows them to value women’s efforts by encouraging the local handicrafts and cuisine provided by the latter.

With this being said, this decision should be considered fully by all ecosystem actors. We are aiming to offer the tourists a new exciting experience while enhancing Tunisia’s economy through sustainability and preservation of our culture for generations to come.

D-DAY

On Thursday, June 24th 2021 the project Manal and her team worked on all year came to fruition with the help of Tunisian Campers, who played an important role in the organization and logistics of the pilot project. Due to the covid-19 restrictions the invitees were limited solely to representatives from local government, the US Embassy and media/journalists.

  • Alternative tourism in Tunisia
  • Alternative tourism in Tunisia
Promoting alternative tourism in Tunisia.

The pilot project was hosted in the governorate of Tabarka in the northwest of Tunisia and the program consisted of a botanical hike to see where the women collect their herbs, pilates, mountain biking, and a immersive tour of the cooperatives atelier.

The guests were also served a traditional lunch cooked by the artisans with local products and they attended a goat cheese workshop. Tunisian campers are the leaders of sustainable tourism and with their help this pilot was executed impeccably by fully incorporating the locals of the region which is what originally led the ACEA team to reach out to them for this pilot.

  • Alternative tourism in Tunisia
  • Alternative tourism in Tunisia
A goat cheese workshop in Tabarka, Tunisia.

Manal and her team hope to continue working on other regions in Tunisia where they have artisanal projects in the works. Sustainable tourism is taking the world by storm and the locals of Tunisia are eager to be a part of this.

A traditional Tunisian lunch cooked by the artisans with local products.

If you would like to comment on this article or anything else you have seen on Carthage Magazine, leave a comment below or head over to our Facebook page. You may also message us via this page.

And if you liked this article, sign up for the monthly features newsletter. A handpicked selection of stories from Carthage Magazine, delivered to your inbox.

0 comment
2
FacebookTwitterEmail
Contributing Editor

Contributing Editor account at Carthage Magazine. Tunisia's premier English general-interest Magazine with thousands of page-views per month and over 200,000 social media followers.

previous post
How Much to Tip in Tunisia — Guide on Tipping Etiquette in the Country
next post
What Is Really Happening in Tunisia, Explained by Tunisians

Related Articles

Tunisia Celebrates International Labor Day on May 1st

May 1, 2025

Former Tunisia President Fouad Mebazaa Dies at 91

April 23, 2025

April 9th, Tunisian Martyrs’ Day 🇹🇳

April 2, 2025

Tunisian Mloukhiya, Your Grandma’s Favorite Dish (& Likely...

April 2, 2025

Tunisia’s Favorite Pastry: Kaak Warka — A Taste...

March 26, 2025

The Best Authentic Tunisian Rice Dish — “Rouz...

March 26, 2025

10 Very Tunisian Proverbs to Live By

March 19, 2025

How to Stick to a Healthy Iftar Table...

March 9, 2025

Guide to Spending a Tunisian-Spirited Ramadan Alone Abroad

February 24, 2025

9 Things to Know about Ramadan in Tunisia

February 24, 2025

Leave a Comment Cancel Reply

Save my name, email, and website in this browser for the next time I comment.

Flavors of Tunisia

Taste-Tunisia-Tunisian-Cuisine-3

Want more top stories?

Carthage Magazine Newsletter

Sign up today and you’ll get our latest stories delivered straight to your inbox.

Just For You

  • 1

    The Tunisia Land Aid Convoy Reaches Libya, Thousands Join

    June 10, 2025
  • 2

    Alcohol in Tunisia: What Visitors Need to Know

    August 2, 2021
  • 3

    Fruits From Tunisia: 15 Tunisian Fruits to Eat When Traveling

    August 20, 2023
  • 4

    Tunisia Land Convoy Heads to Gaza in Effort to Break the Siege

    June 9, 2025
  • 5

    Top 3 Largest Colosseums Around the World

    October 4, 2024

Latest

  • Egypt Refuses Entry to Tunisian Convoy Participants Heading to Gaza

  • Tunisian Diaspora Transfers Exceed $1 Billion by End of May 2025

  • The Tunisia Land Aid Convoy Reaches Libya, Thousands Join

  • Tunisia Land Convoy Heads to Gaza in Effort to Break the Siege

Sections

  • Editors' Picks
  • Education
  • Environment
  • Food & Drinks
  • Local History
  • News
  • No Sugarcoating
  • People
  • Quizzes
  • Style & Travel
  • Tech & Startups
  • Things to Do
  • Videos

Eá™­á‘­á’ªOá–‡E

Carthage Magazine

We’re on a mission to create content that inspires people about experiences, places, products and people in Tunisia!

 

— About Us

— Adverstising

— Transparency

— Contact Us

Facebook Twitter Instagram Linkedin Youtube

ᗯᗩᑎT ᗰOᖇE TOᑭ ᔕTOᖇIEᔕ?

Carthage Magazine Newsletter

Sign up today and you’ll get our latest stories delivered straight to your inbox.

ᔕᑭᖇEᗩᗪ TᕼE ᗯOᖇᗪ

Spread the word

Our goal is to get these stories out in the public arena, and by doing this, keep promoting Tunisia and changing attitudes towards the MENA region.

 

— Ambassadors

— Readers Write

— What You Can Do to Help

EᗪITOᖇᔕ’ ᑭIᑕKᔕ

  • Tunisian Mloukhiya, Your Grandma’s Favorite Dish (& Likely Yours, Too!)

    April 2, 2025
  • Tunisia’s Favorite Pastry: Kaak Warka — A Taste of Heaven

    March 26, 2025
  • The Best Authentic Tunisian Rice Dish — “Rouz Jerbi”

    March 26, 2025

© 2019 - 2025 Carthage Magazine. Privacy Policy

Carthage Magazine
  • Home
  • News
  • Food & Drinks
    • Taste Tunisia
  • People
    • Interviews
    • No Sugarcoating
    • Environment
  • Style & Travel
    • Attractions
    • Trip Planning
      • Travel Information
      • Hotels in Tunisia
      • Cost of Living
      • Tunisia’s Language
      • Tunisia’s Weather
      • Tunisia’s Currency
      • Tunisia’s Visa
    • Transport in Tunisia
      • Traveling Around
      • Local Transport
      • Flights to Tunisia
      • Ferries to Tunisia
      • Tunisia Overland
    • Things to Do
      • Leisure
  • Local History
    • Museums
    • Monuments
    • Heritage Sites
    • Historical Figures
  • Education
  • Tech & Startups
  • Editors’ Picks
Carthage Magazine
  • Home
  • News
  • Food & Drinks
    • Taste Tunisia
  • People
    • Interviews
    • No Sugarcoating
    • Environment
  • Style & Travel
    • Attractions
    • Trip Planning
      • Travel Information
      • Hotels in Tunisia
      • Cost of Living
      • Tunisia’s Language
      • Tunisia’s Weather
      • Tunisia’s Currency
      • Tunisia’s Visa
    • Transport in Tunisia
      • Traveling Around
      • Local Transport
      • Flights to Tunisia
      • Ferries to Tunisia
      • Tunisia Overland
    • Things to Do
      • Leisure
  • Local History
    • Museums
    • Monuments
    • Heritage Sites
    • Historical Figures
  • Education
  • Tech & Startups
  • Editors’ Picks
© 2019 - 2025 Carthage Magazine. Privacy Policy

Read alsox

Facts About Tunisia — 15 Things You...

October 8, 2022

Forbes: Tunisia Among 7 Major Tourist Destinations...

June 2, 2020

Marbella International Film Festival: Tunisian Samy Chaffai...

October 9, 2024